At nowlab we know that great conversations can do much more than just create great business. Great conversations create great relationships, they breathe life into us and all that we do. They help us express ourselves, connect us with our dreams and ambitions; they bring people together, solve problems, develop strengths and explore opportunities. We also know that conversations can be designed to help us get the most out of life.

Everything we do is designed to help you have the conversations you need, with the people you need to get the most out of your business, yourself and your life.


Lee Norburn MSc, BSc (Hons), PGCE, Founder of nowlab

Lee brings years of quality management, leadership and team development experience to his work. His style of working is supportive and challenging in equal measures, he has the ability to offer new ways of understanding that simplify the complicated. His work has taken him all over the UK and Bulgaria, his executive coaching practice balances both local face to face, and international virtual working. With an MSc in Organisational Change from Ashridge Business School; one of the world’s leading business schools. Lee has a rounded balance of practical, philosophical, and theoretical understanding that helps him support his clients in their application of new insights.


Why the name Nowlab? And Why Change Conversations?

Now – Because this is the place where everything takes place, right now in the living present. This is where decisions are made, contracts are won, relationships are born and learning happens. Becoming aware of what is happening in the present moment is essential for exceptional business.

Lab – Laboratories are places of curiosity, innovation and understanding, they are where the future is found. Developing cultures of curiosity, innovation and understanding is the only way to develop a sustainable competitive advantage.

Change Conversations – Because every decision you make, every innovation, every leap of faith takes place in conversation. Understanding how you are in conversation and learning to design conversations that work best for you is a key to great business.


If you would like to learn more about how nowlab can improve your business then contact us for a free consultation.